OpenAI launches Sora 2 and the Sora social app
OpenAI released Sora 2, a video-and-audio generation model with improved physical realism and synchronized dialogue, alongside an invite-only iOS social app featuring 'cameos' of users' own likeness; the app quickly reached #1 on the US App Store.
Key facts
- Announced 30 September 2025
- Generates synchronized dialogue and sound effects
- Sora iOS app with 'cameos' (consented likeness insertion)
- Sparked copyright and likeness controversies in its first weeks
What happened
OpenAI paired a much-improved video model with a TikTok-style feed of AI-generated videos.
Why it matters
Turned AI video into a mass social medium and intensified debates about deepfakes, likeness rights and copyright.
Changelog
- 2026-09-29: created
Related events
- OpenAI previews Sora, a text-to-video 'world simulator' ★★★★
- Google's Veo 3 generates video with native audio ★★★★
Sources (2)
id: 2025-09-30-sora-2 · updated 2026-09-29 · open in the interactive timeline